SEO ROI & SEO Clients

Over the past few weeks I have been approached by a number of unsatisfied SEO clients who are unhappy with their current organic search engine optimization company and are looking for a new company that can deliver SEO ROI packages.

It was interesting to speak to these people because most of them had been given misleading or incorrect information about what SEO is and why it can have a positive impact on their businesses. For starters, most of them believed that search engine optimization campaigns are not trackable. This is absolutely untrue. I explained that not only is SEO trackable we can deliver tangible results based upon hard numbers.

In a successful SEO ROI campaign, analytics and goal implementation is the first step to collect priceless traffic conversion data which will allow us to answer the following questions:

What referring websites are sending you sales/leads?
What organic search engine queries are sending you sales/leads?
What percentage of visitors do you convert into sales/leads?
What is the average value of a website conversion (sale/lead) for you?

From there, we can analyze the traffic conversion data to figure out which search engine phrases are generating your leads so we can focus our SEO efforts around revenue generating keywords. Additionally, we can figure out which referring websites are sending you conversions so you can focus on working with the referring websites that send you conversions.