Blog
Twitter, we get it, you want more advertising revenue
Unless you have been living under a rock for the past few weeks, you know that Twitter filed an S-1, and will be a publicly traded company late in Q4 of this year or early in Q1 of 2014. Twitter, which will trade on the NYSE under the ticker symbol of TWTR, is looking to dramatically scale it’s advertising revenue and become a serious advertising player in a Google/Bing/Yahoo/Facebook dominated arena. To grow it’s advertising base and revenues, Twitter has began feverishly sending out email solicitations invite users to grow their follower base and revenue. The first email I ever received from Twitter asking me to advertise was in November of 2012. The next time I heard from Twitter about […]
It took 15 months, but Facebook is now killing it
On the eve before Facebook’s IPO back in May of 2012, I commented on a blog post by Mark Cuban where he said, and I quote, “Facebook is the most important IPO to EVER hit the StockMarkets – But not for the reasons you think”. My general thesis was that Facebook was an amazing company, and could very well one day become a $100 billion dollar company, but that they were not at the time and would see a pretty massive dip if they have such a large IPO. Looking back, we know the following: Facebook’s stock dropped pretty significantly (below $18 per share), lot’s of people took big losses, including Mark Cuban Facebook went from one of the worst […]
What my Blackberry has taught me about Mobile
For the last 6 years I have been relying solely on the internet to earn an income. With that said, I recently got a Smartphone; a Blackberry Curve to be exact. Since that time I have learned a lot about the importance of Mobile media devices and the internet. Here are some small, but excellent examples I thought I would share with you. Make sure your site works on Mobile Devices I have been working with a client who spends about $30,000 / month in Google AdWords. I noticed that about $3,000 of his monthly spend was being spent on Mobile clicks, which I wasn’t concerned about. until I realized the lead form on their website didn’t work. In essence, […]
What my Blackberry has taught me about Mobile
For the last 6 years I have been relying solely on the internet to earn an income. With that said, I recently got a Smartphone; a Blackberry Curve to be exact. Since that time I have learned a lot about the importance of Mobile media devices and the internet. Here are some small, but excellent examples I thought I would share with you. Make sure your site works on Mobile Devices I have been working with a client who spends about $30,000 / month in Google AdWords. I noticed that about $3,000 of his monthly spend was being spent on Mobile clicks, which I wasn’t concerned about… until I realized the lead form on their website didn’t work. In essence, […]
Why Highly Relevant is Perfect for VCs
I write candidly about why Highly Relevant would be a dream investment for Angel Investors and why Venture Capital and Private Equity firms could benefit significantly from us servicing their portfolios. Here are the 3 main reasons: Existing Client Base, Industry Know How, Brand Identity Most of our business has come in the form of up-sells & referrals because we deliver an ROI to our clients. Highly Relevant is a sick name, in fact, Google uses the exact term inside of Google Analytics Ability to Service VC, PE or Angel Portfolio You help support us and we can allocate some of the additional resources on the clients in your investment portfolio. Since we specialize in conversion marketing, it’s our job […]
About Me
I have been involved in digital marketing since 2004 and have consulted with over 100 companies including Burger King, ScoreBig, ReachLocal, Hyundai and many more.
I help my clients by empowering them to improve three-fold:
- First, I make them make more money from the traffic they already have through revenue and business optimizations.
- Second, I help them convert the traffic they already have at the highest rates possible based upon their primary and secondary conversion goals.
- Third, I drive incremental traffic to their website through a variety of sources, organic and paid.
